Design with purpose
We worship the details. When you look at our cars, you see it. When you get behind the wheel, you feel it.
We worship the details. When you look at our cars, you see it. When you get behind the wheel, you feel it.
Approach
Highlights
Materials
From crossover to supercar – the precise lines, muscular appearance, wide stance – every contour enhances efficiency, increases downforce or aids cooling. It’s what defines Precision Crafted Performance.
Building on a legacy of performance-focused engineering and innovative design, the Precision EV Concept embodies the evolution of Acura for the electrified era. Gypsy Modina, CFM Design Lead, and her team at the Acura Design Studio brought this vision to life in a modern expression of performance. Even the unique Double Apex Blue premium paint has been reimagined, creating a more fluid appearance that maintains its alluring contrast from highlights to shadows for a high-definition finish.
Building on a legacy of performance-focused engineering and innovative design, the Precision EV Concept embodies the evolution of Acura for the electrified era. Gypsy Modina, CFM Design Lead, and her team at the Acura Design Studio brought this vision to life in a modern expression of performance. Even the unique Double Apex Blue premium paint has been reimagined, creating a more fluid appearance that maintains its alluring contrast from highlights to shadows for a high-definition finish.
From pencil sketches of beauty and precision, to cars built by masters of their craft, elegant design language is refined to support dynamic performance.
Exhilaration begins at a glance. With race-inspired details of the A-Spec® Package, distinctive exterior and interior details create an aggressive, sporty appearance that expresses the rush of Precision Crafted Performance. You’ll want to get used to the second looks.
Expertly engineered to elevate your listening experience, the available premium Bang & Olufsen® Sound System surrounds the interior with strategically placed speakers to create a rich and enveloping audio atmosphere. From the ADX to the MDX, it takes the in-car audio experience to the next level.
A lot of what’s happening in the Acura Design Studio may never see the light of day. Our automotive designers and technical engineers collaborate on designs of the future so far out, you won’t see in them in this round of auto shows. But today’s explorations inform tomorrow’s production models, as they have for every Acura on the road. Stay tuned for the extraordinary.
Acura’s low, wide Jewel Eye® headlight styling is striking with six-beam LED bulbs. It’s also purposeful, channeling LED technology to mimic natural sunlight to help view colors more vividly and reduce fatigue at night.
Premium materials capture the intricacies of interior contrasts, proportions and surfaces. Highest-quality comforts provide refinement at every turn.
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