Acura Integra Badge

Design with purpose

We worship the details. When you look at our cars, you see it. When you get behind the wheel, you feel it.

Approach

Highlights

Materials

Form Follows Function

From crossover to supercar – the precise lines, muscular appearance, wide stance – every contour enhances efficiency, increases downforce or aids cooling. It’s what defines Precision Crafted Performance.

Building on a legacy of performance-focused engineering and innovative design, the Precision EV Concept embodies the evolution of Acura for the electrified era. Gypsy Modina, CFM Design Lead, and her team at the Acura Design Studio brought this vision to life in a modern expression of performance. Even the unique Double Apex Blue premium paint has been reimagined, creating a more fluid appearance that maintains its alluring contrast from highlights to shadows for a high-definition finish.

HIGHLIGHTS

Alluring All Around

From pencil sketches of beauty and precision, to cars built by masters of their craft, elegant design language is refined to support dynamic performance.

Sculptured Design

Graceful lines and bold, sculpted planes adorn every vehicle worthy of the Acura badge from the sporty Integra liftback to the luxury three-row MDX.

See the MDX

A-Spec^®Styling

Exhilaration begins at a glance. With race-inspired details of the A-Spec^® Package, distinctive exterior and interior details create an aggressive, sporty appearance that expresses the rush of Precision Crafted Performance. You’ll want to get used to the second looks.

SEE RDX A-SPEC

Premium Bang & Olufsen^® Sound System

Expertly engineered to elevate your listening experience, the available premium Bang & Olufsen^® Sound System surrounds the interior with strategically placed speakers to create a rich and enveloping audio atmosphere. From the ADX to the MDX, it takes the in-car audio experience to the next level.

SEE THE ADX

Acura Design Studio

A lot of what’s happening in the Acura Design Studio may never see the light of day. Our automotive designers and technical engineers collaborate on designs of the future so far out, you won’t see in them in this round of auto shows. But today’s explorations inform tomorrow’s production models, as they have for every Acura on the road. Stay tuned for the extraordinary.

Explore Future Vehicles

Jewel Eye Illumination

Acura’s low, wide Jewel Eye^® headlight styling is striking with six-beam LED bulbs. It’s also purposeful, channeling LED technology to mimic natural sunlight to help view colors more vividly and reduce fatigue at night.